Let’s be honest, do we really know the people behind the customers? In practical workshops with transversal teams and led by expert consultants, we define and create archetypes of clients based on their needs, expectations, beliefs, lifestyle, motivations and problems. We use empathy maps and innovative techniques to obtain profiling that we later use in the Customer Journey.
The company has its own customer profiles with name and face. Understand their needs and expectations towards the company and be able to focus the business strategy to create a memorable experience for each client profile.