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What is Road mapping?

Road mapping is a common technique used by marketing companies and offers the steps needed to organize and plan the actions needed to be taken by a business in the near future. This strategy is very much related to the communication policies that exist in companies, but also seeks to adapt to the digital revolution which is now well and truly underway.

The main protagonist, who is at the centre of attention within the scope of road mapping, is the consumer, and their needs have to be orderly and timely met. Discover more about this term and others with the services offered by Buljan & Partners.

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