Home / CCM Dictionary / Niche strategy

What is Niche Strategy?

Companies use this technique to analyse different segments of potential consumers simultaneously, as the members of these segments tend to have common needs and characteristics. This segmentation of the market aims to identify new business opportunities.

For best results, the niche should be identified beforehand. Current techniques use hyper-segmentation for a better idea of which niches to target. Discover more about this term and others with the services offered by Buljan & Partners.

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