Home / CCM Dictionary / Gaining customer loyalty

What is Gaining customer loyalty?

The concept of gaining customer loyalty within marketing refers to the set of strategies that companies perform to ensure that their customers maintain a loyal relationship with their brands. This focuses on awakening the will in the client to acquire a service or product offered by a company.

Disciplines such as advertising and psychology are also present within this concept, which is often used by companies in an attempt to increase their market share and increase their profits. Discover more about this term and others with the services offered by Buljan & Partners.

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