What is Digital Customer Journey?
The digital customer journey focuses on the client’s trajectory throughout the entire purchasing process, from the first intention to obtain a product to the fulfilment of said intention.
The strategy places greater emphasis on steps taken within digital environments, which have become so relevant in recent years. Many marketing firms rely on the digital customer journey to monitor client behaviour in digital spaces first-hand. Discover more about this term and others with the services offered by Buljan & Partners.