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What is Consumer journey?

The consumer journey is a concept in the field of digital marketing that identifies all forms of contact available to a company to link its brand, service, features or product, either directly or indirectly. The consumer journey establishes strategies to link the public with a brand and thus produce growth in sales and marketing.

This concept lies within the scope of customer subjectivity, using eye-catching techniques to grab their attention. Discover more about this term and others with the services offered by Buljan & Partners.

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