Home / CCM Dictionary / Change resistance

What is Change resistance?

Resistance to change is, on occasion, one of the main risks companies face because they hesitate to make decisions until they accumulate several years of bad results or have lost a large number of customers. Change resistance requires that businesses take timely decisions, which is important in adapting to new times and new trends.

When confronted with change resistance, companies find themselves at a crossroads of having to choose between surviving by becoming more competitive or running the risk of disappearing. Discover more about this term and others with the services offered by Buljan & Partners.

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