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What is Buyer Journey?

With a purpose quite similar to that of branding, the buyer journey focuses on the process of search and analysis carried out by a consumer until he or she chooses one or another product.

The buyer journey proposes to the company the use of the tools and contents that are as attractive as possible to awaken in a customer the desire and impulse necessary to buy or consume a specific service.

What stages make up the Buyer Journey?

The buyer journey presents the different stages in the process of search and analysis carried out by a consumer until he chooses one or another product. Through the buyer journey the company can apply the use of tools and content that are as attractive as possible to awaken in the customer the desire and impulse to buy or consume a specific service.

This concept is part of the customer experience, very close to the areas of advertising and marketing and can bring economic benefits to the company that develops it correctly.

Discover more about this term and others with the services offered by Buljan & Partners.

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