Home / CCM Dictionary / Added value

What is Added value?

Added value is an element that helps the customer choose between one product and another. It is a concept closely linked to brand value as a customer can sometimes opt for a product because it provides them with series of advantages that the other one does not.

To achieve continuous added value, it is recommended that companies perform a good competition analysis that allows a business to differentiate itself from the rest. Discover more about this term and others with the services offered by Buljan & Partners.

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