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What is User experience (UX)?

This concept refers to the message that remains in the customer’s subconscious after being impacted by a company’s publicity through events, devices or a mixture of both. The user experience includes all those tasks implemented by a business to reach its target market’s subconscious.

In this regard, some companies have carried out research on the user environment and interface, as well as on other functionalities that they may need. This concept seeks to improve the image that a consumer has in their mind about a product. Discover more about this term and others with the services offered by Buljan & Partners.

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