Heim / CCM Wörterbuch / User journey

What is User Journey?

The user journey is a method that focuses on the path that a consumer takes before purchasing a good, product or service produced by a company.

The user journey is useful for a business because it allows them to know aspects of the customer’s behaviour, information that allows companies to adapt what they offer accordingly to the demands of their target market. Discover more about this term and others with the services offered by Buljan & Partners.

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