Heim / CCM Wörterbuch / User journey map

What is User journey map?

The user journey map focuses on the journey that customers make in the market as of their initial knowledge of the existence of a product until they decide to acquire it and then use it.

The user journey map seeks to document the experiences of a user during this journey. This method provides valuable information to companies because they can find out the details of the goods they offer to the market, their customers’ behaviour and what their sales process is.

Discover more about this term and others with the services offered by Buljan & Partners.

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