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What is Shopper journey?

The shopper journey is a method that allows companies to determine their customer’s experience from their first contact with a brand and product right up until they purchase it. During this purchase process, a company can build up trust with their customers, so that customers then develop a long-term relationship with their products.

The shopper journey is based on the idea that businesses should offer personalised experiences to each client and provide each one with special treatment to avoid losing them to the competition. Discover more about this term and others with the services offered by Buljan & Partners.

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