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What is the Purchase Journey?

The purchase journey draws a conceptual map in which the company can clearly see a customer’s journey right up to the moment in which they purchase of a good, product or service. A purchase journey allows companies to establish an analysis of the relationship they have with their customers.

This strategy is useful for companies to learn new technics on how to capture customers and on how to open up new lines of business. Discover more about this term and others with the services offered by Buljan & Partners.

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