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What is Monitoring?

Monitoring is the set of activities that a company carries out to define how its clientele feels and speaks about them, the services or products offered by online competition, or which websites appear when the name of a company is typed into a search engine. It is a very common online method that allows companies to find out opinions about them, their products or services.

Companies can design communication strategies with this information aimed at generating a positive influence in their favour. Discover more about this term and others with the services offered by Buljan & Partners.

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