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A great example of the difference between CRM and CCM

Written by Ricardo Pereira da Silva for Buljan & Partners Consulting A great example of the difference between CRM (Customer Relationship Management) and CCM (Customer Centric Management) Or in other words, the demonstration that…
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The importance of Partner Alignment in Customer Centric Management

Written by Monique Jansen for Buljan & Partners Consulting Companies have many reasons to include external partners in their customer facing processes in Customer Centric Management. External partners can ensure a more efficient and therefore…
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CRM Idol 2013: public voting for winner open!

Written by Silvana Buljan for Buljan & Partners Consulting We finally made it to the last round of this year´s CRM Idol 2013 contest, and all finalists have put lots of efforts and motivation in creating their videos to compete for…
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CRM Idol 2013: finalists announced!

Written by Silvana Buljan for Buljan & Partners Consulting Yesterday 5 out of 12 semi-finalists have made it to the finals of this year´s CRM Idol contest. They are mindtouch, uservoice, cirrus insight, blue camroo, and next principles.…
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How do we move from transactional to experiential?

Written by Silvana Buljan for Buljan & Partners Consulting Many organizations invest important efforts in defining guidelines, process maps, customer journeys, compliance rules and so on for giving employees guidance in human interactions,…
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CRM Idol 2013: semi-finalists announced!

Written by Silvana Buljan for Buljan & Partners Consulting Last week the 12 semi-finalists of this year´s CRM Idol contest have been announced, all of them passed a selective process of references, presentations and product demo´s.…
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Who’s the one enjoying an unforgettable experience the most?

Written by Raquel Calleja for Buljan & Partners Consulting Who enjoys a show the most? Spectators or artists? The latter see how their effort, their creativity and their coordination can be touching, even for the most severe critics. Who…
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Customer-centric leaders: be excited to excite

Written by Raquel Calleja for Buljan & Partners Consulting They are the motor which moves the company; they are key gear between strategy and implementation to the client but they are frequently also the most ignored. Middle managers,…
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Exceeding Expectations

Written by Luis Hergueta for Buljan & Partners Consulting Exceeding Expectations is the situation when results are above and beyond in the customer journey. “The key is to set realistic customer expectations, and then not to just meet…
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Buljan & Partners Consulting - 10 Year Anniversary: Video "Great Clients"

Written by Buljan & Partners Consulting Receive our warmest welcome to this 3rd video of our 10th anniversary campaign “Great Projects for Great Clients with Great People”, dedicated to our CLIENTS. We are very touched by the…
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CRM Bus Tour

Written by Silvana Buljan for Buljan & Partners Consulting This summer and autumn is intense and challenging for the international CRM industry, lots of things are happening and confirming that CRM is still not dead! We are currently…
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Leadership from a dancing guy (Subtitles in Spanish)

Written by Buljan & Partners Consulting This video shows how works the leadership, do you agree with the explanation?  
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CRM in times of crisis

Written by Luis Hergueta for Buljan & Partners Consulting Customer Centricity policies in companies are a must in regular times. But a crisis can boost your company to have a need of efficiency and this would lead to a need of focus on…
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Can customers be ridiculous?

Written by Buljan & Partners Consulting http://www.youtube.com/watch?v=0_Qk_OiBFN0 Video source: Youtube Have you ever thought of the following question: “Can customers sometimes be ridiculous?” How can we behave in a way to turn…