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How do we move from transactional to experiential?

Written by Silvana Buljan for Buljan & Partners Consulting Many organizations invest important efforts in defining guidelines, process maps, customer journeys, compliance rules and so on for giving employees guidance in human interactions,…
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CRM Idol 2013: semi-finalists announced!

Written by Silvana Buljan for Buljan & Partners Consulting Last week the 12 semi-finalists of this year´s CRM Idol contest have been announced, all of them passed a selective process of references, presentations and product demo´s.…
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Who’s the one enjoying an unforgettable experience the most?

Written by Raquel Calleja for Buljan & Partners Consulting Who enjoys a show the most? Spectators or artists? The latter see how their effort, their creativity and their coordination can be touching, even for the most severe critics. Who…
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Customer-centric leaders: be excited to excite

Written by Raquel Calleja for Buljan & Partners Consulting They are the motor which moves the company; they are key gear between strategy and implementation to the client but they are frequently also the most ignored. Middle managers,…
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Exceeding Expectations

Written by Luis Hergueta for Buljan & Partners Consulting Exceeding Expectations is the situation when results are above and beyond in the customer journey. “The key is to set realistic customer expectations, and then not to just meet…
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Buljan & Partners Consulting - 10 Year Anniversary: Video "Great Clients"

Written by Buljan & Partners Consulting Receive our warmest welcome to this 3rd video of our 10th anniversary campaign “Great Projects for Great Clients with Great People”, dedicated to our CLIENTS. We are very touched by the…
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CRM Bus Tour

Written by Silvana Buljan for Buljan & Partners Consulting This summer and autumn is intense and challenging for the international CRM industry, lots of things are happening and confirming that CRM is still not dead! We are currently…
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Leadership from a dancing guy (Subtitles in Spanish)

Written by Buljan & Partners Consulting This video shows how works the leadership, do you agree with the explanation?  
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CRM in times of crisis

Written by Luis Hergueta for Buljan & Partners Consulting Customer Centricity policies in companies are a must in regular times. But a crisis can boost your company to have a need of efficiency and this would lead to a need of focus on…
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Can customers be ridiculous?

Written by Buljan & Partners Consulting http://www.youtube.com/watch?v=0_Qk_OiBFN0 Video source: Youtube Have you ever thought of the following question: “Can customers sometimes be ridiculous?” How can we behave in a way to turn…