Do businesses really know the experiences of their employees?

On 25th September in the IE Business School, we will be presenting BEX 2018; the first Employee Experience Barometer that measures and analyses workers’ perceptions and feelings towards their company policies.

  • Just like customer experience, this is a key element for businesses to be able to attract and retain workers from an increasingly limited talent pool. Leading companies already consider employee experience as a strategic factor in achieving higher competitivity.

Madrid, September 2018. – Backed by the IE Business School’s HR Center, and the consultants enEvolución and Buljan & Partners Consulting, the Employee Experience Barometer (BEX) aims to help companies learn about and improve their employees’ experiences in order to better achieve their objectives.

What company initiatives are in place to better value its employees? Who has a greater influence in the company, the younger or more senior employees? Did you know that the period between 6 and 10 years with a company is a critical time for an employees’ experience?

Interesting conclusions have been drawn from the 7,765 employees surveyed, from 51 companies and 13 different sectors. For example, employees enjoy their best experiences during their first year with a company, with it taking around 20 years to reach their highest engagement level within said company.

Mrs. Pilar Rojo, IE HR Center Director, Mrs. Teresa Martín-Retortillo, IE Executive Education President, Mrs. Elena Méndez, enEvolución Director, Mrs. Raquel Calleja, Partner and Head of Employee Experience at Buljan & Partners Consulting and Mr. Angel Allúe Buiza, Labour Director General at the Ministry of Labour, Migrations and Social Security will all take part in the BEX research presentation.

What indicators does BEX measure?

 The Employee Journey shows the different phases that professionals go through within a company. Identifying these phases and their Moments of Truth (MoT) enables companies to apply the necessary initiatives to improve their employees’ experiences, adding even more to the value of the work carried out by the Human Resources department.

The BEX analysis provides a comprehensive vision of what is going on in a company through the eyes and experiences of its protagonists. It delves into the “gains” and “pains”, as well as exploring the main indicators that influence the profits and reputation of a company.

These indicators are:

 eNPS: Employee Engagement Index. The most powerful reputational tool around. What do employees say about the company? How is the company seen on the job market? How is it seen in the sector, by competitors and society as a whole?

 HR Effort: This measures the effort made by the company to improve the experience of its employees. How does it perceive and value its workers? This indicator will influence a worker’s scale of satisfaction and/or frustration, which will subsequently impact on their work performance.

 StEx: This is the feelings that employees have towards a company. The BEX analysis uses 10 different descriptions, such as happy, disappointed, bored and motivated, to determine how an employee really feels about their day-to-day challenges.

Among the new techniques provided by BEX, the measuring of the 24 significant moments during the 6 key phases of an employee journey within a company is particularly noteworthy. Throughout these phases the employee gains experience, develops their potential, their relationship and their loyalty with a company, which all equate to a direct impact being made on the company’s profits and reputation.

The strategic and management work carried out by the Human Resources Department is no longer endlessly impalpable and allows them to focus on the most pressing matters at hand. In this regard, the innovative and comprehensive analysis provided by BEX is an essential tool for the differential development of a company.

The Presentation of the First Employee Experience Barometer:

Date and time: Tuesday, 25th September from 09:30 to 11.30

Place: The Magna Classroom, IE Business School (C/ María de Molina 11)

Research Backers

HR Center IE Business School à https://hrcenter.ie.edu/

Founded in 2002 as an academic centre that creates and boosts people management knowledge, it aims to support HR managers in the carrying out of their professional duties. Its main objective is to be a creativity and knowledge exchange forum within the different areas of this spectrum, with a special emphasis on emerging issues that may soon affect people management capabilities.

Buljan & Partners Consulting à www.buljanandpartners.com

Consultants specialising in Customer Centric Management (CCM) and Customer Experience (CX). Since 2002 they have worked to help their clients improve the relationships and the experiences of their customers, in both B2C and B2B business models. Buljan & Partners Consulting pays special attention to the customer experience, from the initial spark of emotion and purchase motivation, ensuring the success of those projects where human nature is the best business strategy.

enEvolución à www.enenvolucion.com

A network of senior management and organizational and professional development experts, who have been working in Future Organizational and People Management since 2006, with a strong focus on Human Centered Design. They develop ground-breaking projects for the reinvention of HR, professional development, the digital personnel revolution and social impact projects.

This post is also available in: German

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