nota de prensa BEX 2018
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BEX 2018: Press release

The new Labour Director General at the Ministry of Labour, Migrations and Social Security, Mr. Ángel Allué Buiza, is taking part in the IE Business School presentation of the First Employee Experience Barometer held by the Business School…

Do businesses really know the experiences of their employees?

On 25th September in the IE Business School, we will be presenting BEX 2018; the first Employee Experience Barometer that measures and analyses workers’ perceptions and feelings towards their company policies. Just like customer experience,…
100% Customer Experience

100% Customer Experience or Customer Experience 100%?

Today, I would like to share a real life situation with you experienced by my brother. I am sure that more than a few of you will identify with this method, in which businesses tend to have a very unclear, confusing manner of interacting with…
obstacles customer experience

What do you believe to be the main obstacles preventing your company form combining brand promise with customer experience?

Last April 2018, Buljan & Partners Consulting together with the Leading Brands of Spain Forum (marcasrenombradas.com/) and ESADE, carried out the “First maturity research on brand experience in Spanish companies”. There were 44 companies…
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An intern´s thoughts on Buljan & Partners´ culture

By Maite Eraña Salmeron We could call it a stroke of luck, really. The placement process was rather ambiguous, which is why I still can´t believe how well this position suits me. I am a recent graduate from Boston University School of Hospitality…
artificial intelligence customer engagement

Artificial Intelligence and Customer Engagement

Artificial Intelligence (AI), trending topic in CRM Evolution 2018 When I was asked about my takeaways from CRM Evolution by the audio-visual team at the event in Washington D.C. last week, I didn´t doubt for a second: The theme of the moment…
recomendaciones aerolineas
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My top 10 Recommendations to Implement in Airlines

ARTICLE WRITTEN BY MIGUEL SANZ FROM B&P I would like to share with you some actions that, in my opinion, could be implemented in airline companies and that do not involve great costs, are easy to implement and aim to improve the customer…