
How is CCM understood in other parts of the globe?
Written by Buljan & Partners Consulting
“A few months ago, I experienced a great jungle trek in the Northern of Laos. The agency I was trekking with was very professional, not only during the experience itself, but also at every stage…

Know your customer
Written by Ignacio de Andrés for Buljan & Partners Consulting
Know your customer: easy to say, much harder to perform. It’s been a while since the first time I heard about “know your customer” as a key factor in many Sales &…

"I am my own Company"
Written by Antonio Igarza for Buljan & Partners Consulting
For the customer, the seller is the company.
The client does not distinguish between the seller or the sales manager and the organization for which they work.
Customers do not…

All we need is LOVE?
Written by Silvana Buljan for Buljan & Partners Consulting
A recent study in German households reveals that financials in a partnership are more important to women than to men. Whereas women prefer their male partners to gain more money…

Exceeding Expectations
Written by Luis Hergueta for Buljan & Partners Consulting
Exceeding Expectations is the situation when results are above and beyond in the customer journey.
“The key is to set realistic customer expectations, and then not to just meet…

WOW 2012 - 2013
Written by Monique Jansen for Buljan & Partners Consulting
The year 2012 is almost over, usually the right time for some reflections on the past and a wish-list for the New Year.
Apart from the obvious health, happiness, success, earnings…

The Customer Centric Organization: The Big Data Organization
Written by Björn Neumann for Buljan & Partners Consulting
We definitely have reached a turning point. In the past we needed Customer Relationship Management to focus on, to analyze and to improve customer relations. Then we needed Business…

Engaged, Loyal or Addicted?
Written by Monique Jansen for Buljan & Partners Consulting
A personal story about my “Nespresso-itis”
Image Source: http://es.globedia.com
It usually helps understanding the effects of Customer Centricity just by analysing one’s…

Success story of a Spanish supermarket chain
Written by Lisa Rottmann for Buljan & Partners Consulting
The Spanish financial crisis challenges even the largest and most valued companies and changes strategic trends in different market sectors. A few years ago, El Corte Inglés comfortably…

Facebook interactions B2C – C2B not as frequent as we think
Written by Monique Jansen for Buljan & Partners Consulting
Facebook is an excellent social media tool for spreading corporate and brand related messages, and the number of companies that open Facebook pages to communicate with potential…

Love and you will conquer your client
Written by Buljan & Partners Consulting
Photo source: bigdifferencemarketing.com
Paulo Coelho posted in his Facebook wall the following - "People who love in the expectation of being loved in return are wasting their time". He is…