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WOW 2012 - 2013

Written by Monique Jansen for Buljan & Partners Consulting The year 2012 is almost over, usually the right time for some reflections on the past and a wish-list for the New Year. Apart from the obvious health, happiness, success, earnings…
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The Customer Centric Organization: The Big Data Organization

Written by Björn Neumann for Buljan & Partners Consulting We definitely have reached a turning point. In the past we needed Customer Relationship Management to focus on, to analyze and to improve customer relations. Then we needed Business…
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Engaged, Loyal or Addicted?

Written by Monique Jansen for Buljan & Partners Consulting A personal story about my “Nespresso-itis” Image Source: http://es.globedia.com It usually helps understanding the effects of Customer Centricity just by analysing one’s…
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Success story of a Spanish supermarket chain

Written by Lisa Rottmann for Buljan & Partners Consulting The Spanish financial crisis challenges even the largest and most valued companies and changes strategic trends in different market sectors. A few years ago, El Corte Inglés comfortably…
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Facebook interactions B2C – C2B not as frequent as we think

Written by Monique Jansen for Buljan & Partners Consulting Facebook is an excellent social media tool for spreading corporate and brand related messages, and the number of companies that open Facebook pages to communicate with potential…
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Love and you will conquer your client

Written by Buljan & Partners Consulting Photo source: bigdifferencemarketing.com Paulo Coelho posted in his Facebook wall the following - "People who love in the expectation of being loved in return are wasting their time". He is…